Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Apple on Aug. 29 confirmed it acquired Akonia Holographics, a Longmont, Colo.-based startup that builds lenses for augmented-reality glasses, Reuters reports. Augmented reality enables a device — in ...

The future of Apple wearables just got dimmer as the company has canceled augmented reality glasses that would be able to pair with its devices. According to Bloomberg, Apple's AR glasses, codenamed ...

[AR]T is a team-up with the New Museum that implants app-enabled art at Apple Stores around the world. Ben Davis August 15, 2019 Screenshot of Carsten Höller's project for Apple's [AR]T project. Image ...

We recently published a list of 10 Best Augmented Reality Stocks To Buy Now. In this article, we are going to take a look at ...

That’s because poor sales have reportedly forced Apple to cut production and reduce the marketing budget for the Apple Vision Pro by 95%, according to market intelligence group Sensor Tower, as ...

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FRANKFURT (Reuters) - Apple Inc has acquired Metaio, a German company whose technology melds real-world imagery and computer-generated elements into moving video presentations, according to a ...

Apple Might Not Build New Augmented Reality Glasses After All Your email has been sent The Apple Vision Products Group tried to pair lightweight glasses with first the iPhone and then the Mac. Apple ...

We recently published a list of 11 Best Augmented Reality Stocks to Buy According to Hedge Funds. In this article, we are going to take a look at where Apple Inc. (NASDAQ:AAPL) stands against other ...