Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create a sustainable and ...

In a challenging market characterised by persistent volatility, lengthy buying cycles and disruption from AI, B2B businesses are looking for fresh ways to generate leads, new Marketing Week data ...

Often, CEOs who are disappointed with their marketing team's results are focused too narrowly on short-term performance metrics. Savvy marketers, on the other hand, know that allocating 100% of ...

It might be a hazy memory, if a memory at all, but not too long ago B2B lead generation was defined by cold calling, fax machines and trade shows. The arrival of the internet in the 90s was a ...

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: 1. Hyper-personalization using ...

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

Opinions expressed by Entrepreneur contributors are their own. There’s no shame in admitting it: Generating leads is exhausting. It drains your time, resources and patience. But despite its inherent ...