Olaplex is taking on new hair types in its home channel. The hair care brand is debuting a salon treatment, and a complementary retail product, with its Bond Shaping Technology – a new innovation that ...

For frizz-smoothing and shine-inducing, products that label themselves as “bond builders” are becoming increasingly popular. But do these products work, and are they more effective at helping your dry ...

Every hair type and texture can benefit from products that improve hair’s resiliency from the inside out. The patented bond-repairing technology in the Olaplex system can minimize breakage, reduce ...

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"I bleached my hair for a second time that left my hair fried. Lots of split ends and looked like rats nest, I did the no. 0 treatment and having been using the shampoo and conditioner literally fixed ...

With more options than ever before, the chances you'll find the right product to give your curls shine, bounce and frizz control are better than ever. But where to start? We've polled the curly folks ...

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