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Inside Disney's Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)
The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...
Viktor&Rolf, Disney, and Mattel collaborate on a limited-edition Cinderella doll inspired by the brand's spring/summer 2019 ...
What makes a Disney Princess “official”? From Snow White to Raya, here’s the complete ...
American Girl and Disney, two brands beloved for their inspirational characters, have partnered to release an enchanting collection of princess dolls that includes Disney Princesses Ariel, Tiana and ...
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