“It’s really a step forward to transform into a digitally augmented beauty company,” said Alanna Mcdonald, president of essie. In addition to the nail polish giant, Mcdonald is the president of ...

Salon nails without the salon price.

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Essie Gel Couture Longwear Nail Polish: Essie’s regular formula nail polishes are beloved for their extensive color selection and seasonal collection. The gel version is no different, and poses as the ...

Manicure trends come and go, and each year a palette of once-popular colors is replaced with the shades du jour. On tap for ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. We’re really into this nail polish color, and we’re not the ...