GoPuff customers can enter to win a live taping of a Skittles Super Bowl commercial starring Elijah Wood on their front lawn.

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

Skittles is shaking up Super Bowl ads with a live commercial featuring Elijah Wood, visiting a lucky winner's home during the ...

The actor tells PEOPLE he found the concept “really thrilling and fun” and “also a little scary” ...

Not long to the Super Bowl and the ads have started to appear, not least this extended teaser for Skittles featuring Elijah ...

I chatted with Elijah Wood about Skittles, his favorite breakfast and what it's like interacting with Lord of the Rings fans.

Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...

I’m a magical creature that can be summoned by a horn to deliver Skittles.” Wood said. #Skittles #Super Bowl #ElijahWood ...