Nearly 15 million people visited South Dakota in 2025 – and during their visits, they spent almost $5.2 billion.

The data reflects visitors across all of South Dakota's diverse tourism offerings.

New numbers show South Dakota’s tourism industry remained a powerful economic driver in 2025, delivering steady visitation, ...

RAPID CITY, S.D. — South Dakota tourism officials say a long-term partnership with tribal nations is beginning to show ...

Every year, millions flock to South Dakota for Mount Rushmore, but many find unforgettable moments in the breathtaking beauty ...

Travel South Dakota is hoping for a big 2026 with the America 250 campaign and more visitors traveling to all corners of the state.

Todd Moser, who works at Wilbert’s Service in Pollock, was one of four winners of the Ruth Ziolkowski Outstanding Hospitality ...

This story is reported by South Dakota News Watch, a non-profit news organization. Find more in-depth reporting at www.sdnewswatch.org. RAPID CITY, S.D. – The owners of the Fort Hays Old West Town, a ...

Lead and Wessington Springs will be the first participants in a new program designed to increase tourism in the state's rural communities, Travel South Dakota announced Sept. 16. “Developing and ...

Last year, tourists spent over $5 billion in South Dakota — a record for the state. However, this year concerns are growing that tourism will drop off due to economic uncertainty, inflation and ...

(SOUTH DAKOKTA NEWS WATCH) - Some members of the state’s tribal nations are beginning to slowly embrace visitors, as the South Dakota Native Tourism Alliance (SDNTA) works with tribal leaders and ...