Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

In a bold move to modernize advertising in live sports, Paramount+ has announced the introduction of guaranteed programmatic placement for select ad units during major sporting events. This innovative ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

HOUSTON, Jan. 6, 2026 /PRNewswire/ -- Adcetera, an integrated, full-service advertising and digital marketing agency with more than four decades of creative and strategic leadership, today announced ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Dave Stratton, former marketing lead at Sky Sports, is joining live sports platform Dazn as executive vice-president of ...

EUGENE, OREGON - JUNE 20: The shadow of Allyson Felix is seen next to a Nike logo after finishing second place in the Women's 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team ...

Sponsorships and sports have gone hand-in-hand for a long time now. It’s seen everywhere, from NASCAR and Formula One cars plastered with the names of sponsors to the excitement and massive financial ...

Genius Sports (NYSE:GENI) jumped in Wednesday trading after the sports data company announced a strategic partnership with marketing agency PMG to drive innovation in sports advertising. The ...

As the 2026 Milan-Cortina d’Ampezzo Winter Olympics approach, sports marketing among commercial banks is intensifying.

Kayo Sports' Ashes audiences scored at a quicker click than Bazball, but were advertisers entertained by shorter tests?