NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its fifth annual Global Customer Engagement ...

When you’re an industry leader in a highly technical field, it’s easy to fall into the trap of assuming you know what’s best. But in reality, businesses that attempt to dictate to their customers ...

Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest otherwise. Poor service, slow response times, and lack of transparency push people ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

It is widely agreed that earning trust is paramount to business success and agility. Trustworthy companies have been found to outperform their peers by up to 400% in total market value, according to ...

Building and sustaining a business during our new economic reality (or unreality) can feel daunting. I know your head is spinning; mine is. I feel your pain. There is no easy solution, but I’m going ...

Businesses can transform satisfied customers into passionate brand advocates by consistently exceeding expectations through a ...

Offering interactive, creative opportunities helps businesses build emotional connections and stand apart from competitors. Catering events, hosting celebrations and creating opportunities to interact ...

CX leaders are turning data into strategy. Here's how to craft stories that actually influence CX decisions — not just report numbers. The interest in crafting solid data storytelling has grown en ...

Discounts have always been a go-to strategy for attracting and retaining customers. When competition heats up and capturing customer attention becomes more challenging, many brands fall back to using ...

Closing the digital gap in convenience retail means offering technology solutions that support mom-and-pop shops, not replaces them, says GM of digital products, mobility, and convenience for the ...