Media planning and buying is an art form, but it sounds as though the industry no longer recognizes it as such. First, when did “head of investment” become a title for ad agency folks? I have been ...
That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...
On April 17, a Tumblr satirizing the media buying business titled "What Happens In Media Planning" posted its first animated GIF file. Since then, the Tumblr has taken off in the media world. It mocks ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Monahan, global client president and ...
As the process of buying ads and developing marketing campaigns for multiple platforms becomes both more important and more complex, the Interactive Advertising Bureau (IAB) has released its “2025 ...
“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, ...
Remember when media was media? Three television networks allowed you to reach 80 percent of the population. The Internet was still a government tool to help fight wars. Media planning was an ...
LONDON--(BUSINESS WIRE)--The Media Planning and Buying market will register an incremental spend of about $80 billion, growing at a CAGR of 4% during the five-year forecast period. A targeted ...
Robert Hicks of out-of-home TV broadcaster C-Screens assesses the present and near-future of AI in the media space. Is the technology ready to take over? Not any time soon, Hicks argues. AI truly blew ...
Built on Maestro by Equativ, this is the first of a full suite of Equativ AI Agents for buyers that simplifies media planning, drives smarter decisions, higher ROAS, and scalable performance.
Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building a picture of their ideal customer to inform how ...
10 Social Media Planners You Can Start Using Today [FREE] Your email has been sent Organize the chaos with these free digital social media planners for Excel, Google Sheets, monday.com, ClickUp, Wrike ...
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