Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

As demand for protein foods grows, brands are adopting eco-friendly packaging to preserve quality, extend shelf life, and cut ...

Manufacturers spend more than $150 billion a year on product packaging, or roughly 7 to 10 cents of every dollar that goes into a product. Much of that is designed to make goods attractive, protect ...

From Issue Five of Gear Patrol Magazine. Discounted domestic shipping + 15% off in the GP store for new subscribers. Gear Patrol’s Senior Art Director, Andrew Haynes, is an expert in product packaging ...

Forbes contributors publish independent expert analyses and insights. Daniela De Lorenzo is a Oslo-based reporter covering sustainability. Designing products to be treated through sustainable, ...

In the mid-to-late 1800s, shoppers interested in purchasing many everyday products—from flour to crackers to pickles—usually had to ask store attendants to fish what they wanted out of a barrel for ...

We know that how beauty products are packaged matters greatly from a sustainability perspective with recycling but the jars, tubes, and bottles that they're housed in are also important for protecting ...

Thanks in no small part to Apple, packaging design is a major part of the design process at many companies today. So when designing the new Xbox Adaptive Controller–a gamepad for people who might not ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...