Lowe’s adds thousands of products to its site offering more home categories and broadening its price points. The new channel ...

The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and ...

At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to ...

Having your brand featured in a TV show or movie — particularly when you’re not actually paying for the product placement — ...

The new campaign for sapphic dating app HER goes beyond just swiping and emphasizes the importance of community and ...

PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.

During a panel discussion at CES 2026 titled “From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing,” VP of ...

VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live ...

Tech convenience and a human touch. Price consciousness and selective splurging. Openness to AI and wariness of it. Shoppers ...

NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms ...

Executives from beauty marketplace Soothe share their research findings on the maturation of the clean beauty category and ...