Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Progress doesn't have to mean complete reinvention.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

And of course, they’re Star Wars sets.

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and minifigures.

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...