The Toy Book®, The Official Trade Publication Serving the North American Toy Industry since 1984™, reveals the winners for its second annual Pulse of Play Awards™. After a breakout debut, the Pulse of ...

WildBrain has revealed a refresh of the Strawberry Shortcake brand, introducing a new slate of original digital content set ...

Following a flat performance in 2024, the U.S. toy industry regained its footing in 2025, fueled by renewed consumer demand and a clear shift toward higher‑value purchases,” said Juli Lennett, U.S.

I work in a research lab and enjoy giving my kids toys that make them think a bit. STEM-based toys like cookbooks, building kits, and circuit sets foster learning and fun at home. These are the six ...

ST. LOUIS — With the holiday season quickly approaching, the Museum of Illusions at City Foundry is offering shoppers a unique alternative to traditional toy stores. The museum’s gift shop is being ...

It’s “the perfect gift for anyone interested in engineering.” While mechanical proficiency is valuable at any age, dipping your toe into the automotive field can seem intimidating. The barrier of ...

COLUMBUS, Ohio (WCMH) — A local toy inventor is focusing on the future with the mission of delivering a fun learning product to children across the United States and beyond. “Our goal has always been ...

$19.88 at Amazon Use code 'N5NYAFZR' The S107H-E RC Helicoptor is easy to use, even if you've never flown RC choppers before. The helicopter itself is small, lightweight, with a sturdy metal alloy ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

GE Vernova CEO Scott Strazik joins TODAY at the Innovators Toyland, an interactive holiday experience made to inspire young thinkers and creators through STEM toys. Strazik shares how the experience ...

- The ChompSaw is a kid-safe power tool made for cutting cardboard - think of it as your kid's first real power tool! - Just turn it on, push the cardboard through, and you can cut straight lines, ...