Here is everything you need to know about the Super Bowl TV schedule, including how to watch events throughout the weekend.

The commercials are the only part of the Super Bowl where a timeout is more stressful than the actual play clock. For 30 seconds, brands spend millions to either make us laugh, cry, or question why movie stars are

When does the Patriots-Seahawks game actually start on Sunday?

Super Bowl commercials face a big challenge in 2026 -- an influx of young consumers and female customers who don't gravitate to traditional pitches

Pepsi has released its Super Bowl ad, "The Choice", featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar in a blind taste test.

The 2026 Super Bowl is finally set, with the Seattle Seahawks vs New England Patriots game set to take place […]

The NFL is barring prediction market platforms like Kalshi and Polymarket from advertising during Super Bowl LX, citing a specific reason related to regulatory concerns

In 1996, John Leonard took Pepsi's ad to redeem 7 million loyalty points for a fighter jet as an actual offer. The company laughed it off and won in court. Thirty years later, Leonard is turning those points into free flights for life,