Automakers saw massive spikes in car shopping and search interest during the big game, with some models seeing over 400% increases.

The advertising cost for 30 seconds of airtime during Sunday’s Super Bowl telecast from broadcaster NBCUniversal surpassed $10 million for the first time.

NASCAR drivers Bubba Wallace and Jesse Love appear in Super Bowl LX ads for Toyota and Samsara, bringing stock car racing to a national TV audience.

Toyota's second spot, "Where Dreams Began," pairs Team Toyota athletes-NFL wide receiver Puka Nacua, Paralympian Oksana ...

NEW YORK (AP) — As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus ...

(KTLA) – On Thursday, a judge could advance a lawsuit against Toyota filed by owners of the company’s hydrogen-powered Mirai, a vehicle that drivers say is a nightmare to own, as there isn’t enough ...

TAMPA, Fla. — A Polk County man suing Toyota over alleged privacy violations says he is still pushing for a class action lawsuit, despite a judge’s recent ruling that the case must go to arbitration. ...

In just a few years, Chinese automakers may do more than disrupt the global car industry. As they scale up overseas and lean into their strengths in electrification and cost control, the shift looks ...

Toyota's midsize pickup truck had its best sales year ever according to a 2025 sales report. The Tacoma boasts an affordable starting price, many trims and innate off-roading abilities. Japanese ...

What started as a simple idea quickly escalated into chaos. This video pits a Toyota against a camper in a challenge that went further than expected. From questionable decisions to unexpected outcomes ...

With a slower economy and higher unemployment, construction took a hit in 2025. Experts and research firms forecast a year of stabilization and recovery for commercial real estate in 2026. Here's what ...

Neil Young was angry when he sat down to write the lyrics to 1988’s “This Note’s for You.” Throughout the decade, he’d seen everyone from Eric Clapton and Michael Jackson to David Bowie and Tina ...