Explore Axe's new grooming products and fragrances or just brush up on those dating skills. Welcome to the New AXE Effect.

Explore Axe's new grooming products and fragrances or just brush up on those dating skills.

Explore AXE's extensive product range of body sprays, deodorants, anti-perspirants, shower gels & hair products and get inspirational grooming tips and hacks.

With its 48-hour high-definition scent and odour-busting zinc technology, AXE Black Body Spray means you’re always ready. Frozen pear blends with cedarwood for a refreshing scent that doesn’t need to …

With 48-hour high definition scent and odour-busting zinc technology, AXE Excite Body Spray has got you sorted. Experience the fragrance of crisp coconut & black pepper. Stay 48-hour fresh. Our fresh, …

Same AXE Dark Temptation scent that you can rely on. But that’s not the only new thing – our revolutionary new dual-action technology fights odour-causing bacteria so you can bust odour and …

Make your shower routine exciting with the full range of Axe body wash products. Learn more about our fresh smelling body washes today!

Products DEODORANT Axe Pulse Long Lasting Deodorant Bodyspray For Men 150 ml Axe Dark Temptation Long Lasting Deodorant Bodyspray For Men 150 ml Axe Gold Temptation Long Lasting …

Use AXE Anarchy Body Spray for a high-definition scent and long-lasting odour protection. A dual-action spray that’ll keep you smelling amazing and fresh.

Smell finer than the finest fragrances with AXE Blue Lavender Premium Body Spray, with an exhilarating fresh scent infused with lavender & mint essential oils.