Channel 4 Paralympics ad reflects changing views of disability
Channel 4 Paralympics ad reflects changing views of disability
Jul 11, 2024
creativereview.co.uk
Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek | Facebook
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🎥The Channel 4 Paralympic advert is out! And you may have spotted our very own Emma Wiggs featured 👀 Watch the Paris 2024 Paralympic Games on Channel 4 from 28th August and see how the brutal forces of sport like gravity, time and friction don’t change for anyone. You'll be able to watch paracanoe at the Paralympics live, with over 1300 hours of live sport showing across Channel 4, More4 and YouTube! https://paddleuk.org.uk/paris-2024/ #C4Paralympics #Paris2024 | Paddle UK
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